Lucky Strike cigarettes in a real life mode

Lucky Strike cigarettes are a brand of American cigarettes. One of the oldest cigarette brands dates back to 1871. In 1905, it was acquired by the American Tobacco Company (ATC), which later became British American Tobacco. So, the history of Lucky Strike cigarettes began in the XIX century. In the famous “tobacco” state of Virginia in 1871, the company R.A. Patterson registered it for sale … no cigarettes, they will be invented a little later.

Legend has it that R.A. Patterson bought a tobacco factory that was heavily damaged by a fire, which in turn was the result of a strike/strike. The squeezy new owner did not throw out the burnt tobacco, but mixed it with the usual, unexpectedly receiving a new taste. The name for the mixture was coined ambiguously: Lucky Strike cigarettes, usually translated as “Lucky hit”, can mean “successful strike”. Initially, under the brand name “Successful Hit” pressed tobacco was produced and sold to the population. However, for a long time this brand did not stand out for anything special and was only one of many in the United States.

In the American television series Mad Men, Lucky Strike is the main client and source of profit for the advertising agency Sterling Cooper, and subsequently for Sterling Cooper. Draper Price”.” The first episode of the series is devoted to the advertising campaign for Lucky Strike cigarettes, which the main character – creative director Don Draper – reflects on. According to the plot, at the same time in the United States there was a law that prohibited the advertising of cigarettes as a product that brings health benefits. In the fourth season of the series, Lucky Strike leaves Draper’s agency, which in real life were engaged in advertisingLucky Strike cigarettes for a long time.

In 2009, British packaging changed the classic red circle of lucky Strike “light” to blue, so that it would be easier for buyers to distinguish a strong variety from a light one. In the summer of 2012, the usual red Lucky Strike cigarettes disappeared from the shelves.